Memphis, Tenn., September 1, 2017 USA Cheer has announced that Lauri “Looie” Harris has been named its Executive Director.  USA Cheer, the governing body of cheer in the United States was founded in 2008 to serve all aspects of cheer in America – traditional, all star and the emerging sport of STUNT.

Harris began her career with Varsity Spirit, the leader in cheerleading and dance team education and special events, in 1993 as a State Director in California. She was quickly promoted to West Regional Manager, where she grew attendance at camps and events in the region significantly. Harris was also heavily involved in the company’s philanthropic efforts, spearheading the MDA Telethon for several years and growing Varsity Spirit’s St. Jude partnership.  While still at Varsity Spirit, Harris helped to introduce the new sport of STUNT in California, where it was recently sanctioned as an official high school sport (the first state to do so).

“While we will miss the energy and intelligence Lauri brought to her role as Regional Manager, we are thrilled that she will be leading the way for USA Cheer,” says Bill Seely, co-founder and President of USA Cheer. “We look forward to Lauri and USA Cheer building on that success going forward.”

Harris is looking forward to the challenges ahead. “I am excited to be even more involved in cheerleading’s future, where we expect to see growth across all disciplines of cheer – school, all star and STUNT, the new sport that is finding a home at so many colleges and high schools across the country. This is an exciting time to be working in the cheer community, and I look forward to the partnerships we are forming on behalf of our athletes.”

For more information about Lauri Harris and USA Cheer, visit or contact Sheila Noone at

About USA Cheer
The USA Federation for Sport Cheering is a not-for-profit organization and is the national governing body for all disciplines of cheerleading. USA Cheer exists to serve the entire cheer community, including club cheering (All Star), traditional school based cheer programs and the new sport of STUNT. USA Cheer has three primary objectives: help grow and develop interest and participation in Cheer throughout the United States; promote safety and safety education for cheer in the United States; and represent the United States of America in international cheer competitions.